Internationalization of Business Cases on Strategy Formulation and Implementation /
| Corporate Author: | |
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| Other Authors: | |
| Summary: | VII, 171 p. 56 illus., 7 illus. in color. text |
| Language: | English |
| Published: |
Cham :
Springer International Publishing : Imprint: Springer,
2018.
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| Edition: | 1st ed. 2018. |
| Series: | MIR Series in International Business,
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| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-3-319-74089-8 |
| Format: | Electronic Book |
Table of Contents:
- Strategies of Internationalization: An Overview
- Adidas & Reebok: Is Acquiring Easier than Integrating?
- Airbus: Managing the Legacy of a Complex International Merger
- Aldi & Lidl: From Germany to the Rest of the World
- KTM & Bajaj: An Austrian-Indian Partnership in the Motorcycle Industry
- Lenovo: From Chinese Origins to a Global Player
- McDonald's: Is the Fast Food Icon Reaching the Limits of Growth?