Trust and Reputation Management Systems An e-Business Perspective /

Bibliographic Details
Main Author: Trček, Denis (Author)
Corporate Author: SpringerLink (Online service)
Summary:XII, 86 p. 17 illus., 2 illus. in color.
text
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2018.
Edition:1st ed. 2018.
Series:SpringerBriefs in Information Systems,
Subjects:
Online Access:https://doi.org/10.1007/978-3-319-62374-0
Format: Electronic Book

MARC

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245 1 0 |a Trust and Reputation Management Systems  |h [electronic resource] :  |b An e-Business Perspective /  |c by Denis Trček. 
250 |a 1st ed. 2018. 
264 1 |a Cham :  |b Springer International Publishing :  |b Imprint: Springer,  |c 2018. 
300 |a XII, 86 p. 17 illus., 2 illus. in color.  |b online resource. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
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490 1 |a SpringerBriefs in Information Systems,  |x 2192-4937 
505 0 |a Introduction -- A Brief Overview of Trust and Reputation Over Various Domains -- Computational Trust and Reputation Management -- An Implementation Roadmap -- Anticipated Uses of the Presented Tools -- Trust and Reputation Systems - Conclusions. 
520 |a This book provides an understanding of the core pillars of trust and reputation systems in electronic business settings. It presents the main existing methods and evaluates them from a managerial point of view. The book outlines the necessary technological environment without entangling the reader in too much technical detail. An implementation roadmap on a strategic and tactical level is given as well as guidance on linking trust and reputation management to existing information systems. Existing standards and solutions like recommendation systems, web services, semantic and big data technologies are put into context to prevent subverting efforts using false ratings, faked identities and other security issues. An outlook into recent and future developments completes the book. 
650 0 |a Business information services. 
650 0 |a Electronic commerce. 
650 0 |a Telemarketing. 
650 0 |a Internet marketing. 
650 1 4 |a Business Information Systems. 
650 2 4 |a e-Commerce and e-Business. 
650 2 4 |a E-Business. 
650 2 4 |a Digital Marketing. 
710 2 |a SpringerLink (Online service) 
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776 0 8 |i Printed edition:  |z 9783319623733 
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