Handbook of Market Research
| مؤلف مشترك: | |
|---|---|
| مؤلفون آخرون: | , , |
| الملخص: | 211 illus., 73 illus. in color. eReference. text |
| اللغة: | الإنجليزية |
| منشور في: |
Cham :
Springer International Publishing : Imprint: Springer,
2022.
|
| الطبعة: | 1st ed. 2022. |
| الموضوعات: | |
| الوصول للمادة أونلاين: | https://doi.org/10.1007/978-3-319-57413-4 |
| التنسيق: | الكتروني كتاب |
جدول المحتويات:
- Data. Experiments in Market Research
- Field Experiments
- Design and Process of Survey Research
- Qualitative Market Research
- Challenges in Conducting International Market Research
- Dealing with Endogeneity: A Nontechnical Guide for Marketing Researchers
- Fusion Modeling
- Managing Data Quality
- Methods. Cluster Analysis
- Finite Mixture Models
- Factor Analysis
- Structural Equation Modeling
- Partial Least Squares Structural Equation Modeling
- Analysis of Variance
- Regression Analysis
- Multilevel Modeling
- Panel Data Analysis
- Logistic Regression and Discriminant Analysis
- Choice-based Conjoint Analysis
- Bayesian Models
- Automated text analysis
- Mediation Analysis in Experimental Research
- Exploiting Data from Quasi-Field Experiments
- Applications. Social Media Tracking
- Market Segmentation
- Measuring Customer Satisfaction and Customer Loyalty
- Assessing the Financial Impact of Brand Equity with Short Time-Series Data
- Measuring Sales Promotion Effectiveness
- Return on Media Models
- Preference Measurement
- Willingness to pay
- Modeling Customer Lifetime Value, Retention, and Churn.