Advances in Luxury Brand Management

Advances in Luxury Brand Management

Sonraí bibleagrafaíochta
Údar corparáideach: SpringerLink (Online service)
Rannpháirtithe: Kapferer, Jean-Noël (Eagarthóir), Kernstock, Joachim (Eagarthóir), Brexendorf, Tim Oliver (Eagarthóir), Powell, Shaun M. (Eagarthóir)
Achoimre:X, 256 p. 15 illus.
text
Teanga:Béarla
Foilsithe / Cruthaithe: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
Eagrán:1st ed. 2017.
Sraith:Journal of Brand Management: Advanced Collections
Ábhair:
Branding (Marketing).
Consumer behavior.
Marketing research.
Business intelligence.
Customer relations > Management.
Branding.
Consumer Behavior.
Market Research and Competitive Intelligence.
Customer Relationship Management.
Rochtain ar líne:https://doi.org/10.1007/978-3-319-51127-6
Formáid: Leictreonach LEABHAR

Ar líne

https://doi.org/10.1007/978-3-319-51127-6

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