Advances in Luxury Brand Management

Bibliographic Details
Corporate Author:	SpringerLink (Online service)
Other Authors:	Kapferer, Jean-Noël (Editor), Kernstock, Joachim (Editor), Brexendorf, Tim Oliver (Editor), Powell, Shaun M. (Editor)
Summary:	X, 256 p. 15 illus. text
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
Edition:	1st ed. 2017.
Series:	Journal of Brand Management: Advanced Collections
Subjects:	Branding (Marketing). Consumer behavior. Marketing research. Business intelligence. Customer relations > Management. Branding. Consumer Behavior. Market Research and Competitive Intelligence. Customer Relationship Management.
Online Access:	https://doi.org/10.1007/978-3-319-51127-6
Format:	Electronic eBook

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