Advances in Luxury Brand Management

Podrobná bibliografie
Korporativní autor:	SpringerLink (Online service)
Další autoři:	Kapferer, Jean-Noël (Editor), Kernstock, Joachim (Editor), Brexendorf, Tim Oliver (Editor), Powell, Shaun M. (Editor)
Shrnutí:	X, 256 p. 15 illus. text
Jazyk:	angličtina
Vydáno:	Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
Vydání:	1st ed. 2017.
Edice:	Journal of Brand Management: Advanced Collections
Témata:	Branding (Marketing). Consumer behavior. Marketing research. Business intelligence. Customer relations > Management. Branding. Consumer Behavior. Market Research and Competitive Intelligence. Customer Relationship Management.
On-line přístup:	https://doi.org/10.1007/978-3-319-51127-6
Médium:	Elektronický zdroj E-kniha

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