Consumer Perception of Product Risks and Benefits

Consumer Perception of Product Risks and Benefits

Detalhes bibliográficos
Autor Corporativo: SpringerLink (Online service)
Outros Autores: Emilien, Gerard (Editor), Weitkunat, Rolf (Editor), Lüdicke, Frank (Editor)
Resumo:XXIV, 596 p. 55 illus., 23 illus. in color.
text
Idioma:inglês
Publicado em: Cham : Springer International Publishing : Imprint: Springer, 2017.
Edição:1st ed. 2017.
Assuntos:
Experimental economics.
Public health.
Clinical health psychology.
Marketing research.
Business intelligence.
Psychology > Methodology.
Social sciences > Statistical methods.
Experimental Economics.
Public Health.
Health Psychology.
Market Research and Competitive Intelligence.
Psychological Methods.
Statistics in Social Sciences, Humanities, Law, Education, Behavorial Sciences, Public Policy.
Acesso em linha:https://doi.org/10.1007/978-3-319-50530-5
Formato: Recurso Electrónico Livro
Descrição
Descrição Física:XXIV, 596 p. 55 illus., 23 illus. in color. online resource.
Resumo:XXIV, 596 p. 55 illus., 23 illus. in color.
text
ISBN:9783319505305
DOI:10.1007/978-3-319-50530-5

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