Creating Marketing Magic and Innovative Future Marketing Trends Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference /

Creating Marketing Magic and Innovative Future Marketing Trends Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference /

التفاصيل البيبلوغرافية
مؤلف مشترك: SpringerLink (Online service)
مؤلفون آخرون: Stieler, Maximilian (المحرر)
الملخص:LXXXIV, 1510 p. 47 illus., 30 illus. in color.
text
اللغة:الإنجليزية
منشور في: Cham : Springer International Publishing : Imprint: Springer, 2017.
الطبعة:1st ed. 2017.
سلاسل:Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
الموضوعات:
Customer relations > Management.
Telemarketing.
Internet marketing.
Strategic planning.
Leadership.
Customer services.
Customer Relationship Management.
Digital Marketing.
Business Strategy and Leadership.
Customer Service and Call Center.
الوصول للمادة أونلاين:https://doi.org/10.1007/978-3-319-45596-9
التنسيق: الكتروني كتاب
جدول المحتويات:
  • Session 1A: Charity & Social Marketing
  • Session 1B: Unhappy customers: Consumer dissatisfaction and service recovery
  • Session 1C: Impact of Consumer Behavior Factors on Retail Decisions
  • Session 1D: Digital Influence: Power, Conflict, and Sentiment
  • Session 1E: Appeals and Diversity
  • Session 1F: New Product Development & Product Strategy in Dynamic Market Environments
  • Session 1G: Digital Tools and Marketing Pedagogy
  • Session 1H: Service Quality: Online Experiences and Feedback
  • Session 1I: Doctoral Colloquium: Advertising
  • Session 1J: Special Session: Opportunities and Challenges of Wearable Technology
  • Session 2B: Citizenship behavior and services marketing
  • Session 2C: Glimpsing into and deciding about the future
  • Session 2D: Luck, Intuition, and Salesperson Characteristics
  • Session 2E: Digital Marketing and Branding
  • Session 2F: Branding and celebrity endorsements
  • Session 2G: SpecialSession - Applied Neuroeconomics
  • Session 2H: Doctoral Colloquium: Consumer Behavior
  • Session 2I: Special Session: Managing Retail in an Omnichannel Environment
  • Session 2J: Special Session: Retailing and Pricing Cues
  • Session 3A: Digital Advertising
  • Session 3B: Brand Attachment and Brand Equity
  • Session 3C: Impact of In-store Retail Cues
  • Session 3D: Cyborgs, Wearables, and Avatars, Oh My!
  • Session 3E: Co-creation, collaboration, and connectivity in services marketing
  • Session 3F: Digital Marketing
  • Session 3G: International Consumer Behavior
  • Session 3H: Relationship Marketing: Bright and Dark Sides
  • Session 3I: Movies and Creativity
  • Session 3J: Finding Nemo: Understanding Elusive Customers in Sales
  • Session 4A: Foods and Logos
  • Session 4B: Animosity and Hate in Branding
  • Session 4C: Factors Impacting Price Evaluations
  • Session 4D: Brands: Placebos, Warranties and Freemium
  • Session 4E: Enter The New Realm Of The Sharing Economy, Big Data, Augmented Reality, And Exclusivity
  • Session 4F: Internal and External Influences on Organizational Success
  • Session 4G: Special Session - The Role of In-Store and Online Retailing Factors
  • Session 4H: Special Session: Transitioning to the First Year of a Tenure Track Job
  • Session 4I: Female Consumers and Social Factors
  • Session 4J: Special Session: Is the Marketing Function Influential or Not?
  • Session 5A: Consumer Engagement on Social Media
  • Session 5B: Emotions and Symbolism in Branding
  • Session 5C: The Impact of Price on Promotion Evaluations
  • Session 5E: Powerful others: How Consumers Influence each Other
  • Session 5F: Corporate Social Responsibility: Crisis, Commitment, Consumption and Communication
  • Session 5H: Doctoral Colloquium: Branding and Market Orientation
  • Session 5I: WoM, Reviews, and Shopping Preferences
  • Session 6A: Sensory Marketing and Healthful Consumption
  • Session 6B: Brand Worlds, Merchandise and Counterfeits
  • Session 6C: Factors Impacting Retailer Perception
  • Session 6D: Relationship Marketing: Financial Implications
  • Session 6F: Consumer Behavior: Going beyond Self-Benefits
  • Session 6G: Global Marketing Strategies: Overview and Reviews
  • Session 6H: Doctoral Colloquium: Services Marketing
  • Session 6I: International and Cross-Cultural Factors
  • Session 6J: The Incredibles: Creating Value in Sales
  • Session 7A: Sensory Marketing, Retail Atmospherics, and Healthy Food Choices
  • Session 7B: Social and economic communication
  • Session 7C: Retail and Review Cues
  • Session 7D: To keep or not to keep that is the question: Reactions to products growing old
  • Session 7E: Astrometry, Salespeople and Word-of-mouth: Consequential Encounters
  • Session 7E: Astrometry, Salespeople and Word-of-mouth: Consequential Encounters
  • Session 7F: Cause Marketing & Green Marketing
  • Session 7G: Special Session: Unveiling the Magic of Storytelling in Marketing
  • Session 7H: Special Session: Learning about the magic of publishing using bibliometric and content analysis
  • Session 7I: Firms, Retailers, and Customers
  • Session 8B: Getting Consumer Insights from Sport Fans and Volunteers
  • Session 8C: Roles of Channels on Preferences and Choices
  • Session 8D: Cross Cultural Aspects of Brands
  • Session 8E: Special Session: Designing an integrated three year marketing Bachelor’s degree program
  • Session 8F: Mindfulness: A New Look at Marketing Ethics
  • Session 8G: Journal Review Process and Rejections: Interactive Q&A Discussion with Journal Editorial Reviewers
  • Session 8I: Innovations & New Technologies: Implications for Strategic Marketing
  • Session 8J: Express Your Selfie! Self-Concept, Identity and Self-Expression
  • Session 9A: CSR Medley: Sustainability,Celebrities, Measurement and Moral Emotions
  • Session 9B: Emotions and the Self
  • Session 9C: It's all about the Design
  • Session 9D: eWOM: Let's Talk! Travel, Piracy, Culture and Information Overload
  • Session 9E: Experiential Learning and Course Design
  • Session 9F: Special Session: Exploring Difficulties & Pitfalls Doctoral Students Must Conquer in Becoming Researchers/Authors/Scholars
  • Session 11A: Symbols, language, and imagery
  • Session 11B: Brand Image, Brand Authenticity and Brand Heritage
  • Session 11C: Marketing Metrics and Analytics I
  • Session 11D: Brands and Identity: An International Marketing Perspective
  • Session 11E: Managing the consumer experience
  • Session 11F: Strategic Orientation & Commitment
  • Session 12A: Consumer-Brand Relationships and New Media
  • Session 12B: Digital Marketing and Social Media
  • Session 12C: “The Game Plan”: Managerial Considerations in Sport Marketing
  • Session 12D: “Fantasia”: Marketing Insights for Media Entertainment
  • Session 12E: Marketing Metrics and Analytics II
  • Session 12F: Social and cultural influences in services
  • Session 12G: Cultural Aspects of International Marketing. .

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