Analytics in Smart Tourism Design Concepts and Methods /

Analytics in Smart Tourism Design Concepts and Methods /

Podrobná bibliografie
Korporativní autor: SpringerLink (Online service)
Další autoři: Xiang, Zheng (Editor), Fesenmaier, Daniel R. (Editor)
Shrnutí:XVI, 307 p. 58 illus., 40 illus. in color.
text
Jazyk:angličtina
Vydáno: Cham : Springer International Publishing : Imprint: Springer, 2017.
Vydání:1st ed. 2017.
Edice:Tourism on the Verge,
Témata:
Tourism.
Management.
Quantitative research.
Telemarketing.
Internet marketing.
Tourism Management.
Data Analysis and Big Data.
Digital Marketing.
On-line přístup:https://doi.org/10.1007/978-3-319-44263-1
Médium: Elektronický zdroj E-kniha
Obsah:
  • Introduction
  • Part I: Travel Demand Analytics
  • Part II: Analytics in Every Day Life and Travel
  • Part III: Tourism Geoanalytics
  • Part IV: Web and Social Media Analytics: Concepts and Methods
  • Part V: Case Studies in Web and Social Media Analytics
  • Closing Remarks. .

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