Food Advertising Nature, Impact and Regulation /
| Hlavní autor: | |
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| Korporativní autor: | |
| Shrnutí: | VII, 303 p. text |
| Jazyk: | angličtina |
| Vydáno: |
Cham :
Springer International Publishing : Imprint: Palgrave Macmillan,
2016.
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| Vydání: | 1st ed. 2016. |
| Témata: | |
| On-line přístup: | https://doi.org/10.1007/978-3-319-40706-7 |
| Médium: | Elektronický zdroj Kniha |
Obsah:
- 1.What are the Concerns about Food Advertising?
- 2.What is the Balance of Evidence for the Effects of Food Advertising?
- 3.What is the Potential for Exposure to Food Advertising?
- 4.Food Advertising: Informative, Misleading or Deceptive?
- 5.Does Food Advertising Influence People’s Food Preferences?
- 6.Does Food Advertising Affect People’s Health and Well-Being?
- 7.How Important are Other Factors in Understanding Consumers Responses to Food Promotion?
- 8.What Regulatory Challenges Does Food Advertising Present?