Designing and Managing Industrial Product-Service Systems
| Главные авторы: | , , |
|---|---|
| Автор-организация: | |
| Примечания: | VII, 101 p. 30 illus., 13 illus. in color. text |
| Язык: | английский |
| Опубликовано: |
Cham :
Springer International Publishing : Imprint: Springer,
2017.
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| Издание: | 1st ed. 2017. |
| Серии: | SpringerBriefs in Operations Management,
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| Предметы: | |
| Online-ссылка: | https://doi.org/10.1007/978-3-319-40430-1 |
| Формат: | Электронный ресурс eКнига |
Оглавление:
- Introduction
- Servitization – Service Infusion in Manufacturing
- Integrated product-service systems
- Industrial Services as Marketing and Operations Strategy
- Improving marketing and operation strategy through services
- Service delivery
- Managing service delivery
- Role of technology in servitization
- Pricing decisions- from ownership to subscription
- Value chain effects
- Conclusions.