Designing and Managing Industrial Product-Service Systems
| Glavni autori: | , , |
|---|---|
| Autor kompanije: | |
| Sažetak: | VII, 101 p. 30 illus., 13 illus. in color. text |
| Jezik: | engleski |
| Izdano: |
Cham :
Springer International Publishing : Imprint: Springer,
2017.
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| Izdanje: | 1st ed. 2017. |
| Serija: | SpringerBriefs in Operations Management,
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| Teme: | |
| Online pristup: | https://doi.org/10.1007/978-3-319-40430-1 |
| Format: | Elektronički e-knjiga |
Sadržaj:
- Introduction
- Servitization – Service Infusion in Manufacturing
- Integrated product-service systems
- Industrial Services as Marketing and Operations Strategy
- Improving marketing and operation strategy through services
- Service delivery
- Managing service delivery
- Role of technology in servitization
- Pricing decisions- from ownership to subscription
- Value chain effects
- Conclusions.