Mind Genomics A Guide to Data-Driven Marketing Strategy /

Bibliografske podrobnosti
Main Authors: Milutinovic, Veljko (Author), Salom, Jakob (Author)
Korporativna značnica: SpringerLink (Online service)
Izvleček:XV, 115 p. 142 illus.
text
Jezik:angleščina
Izdano: Cham : Springer International Publishing : Imprint: Springer, 2016.
Izdaja:1st ed. 2016.
Serija:SpringerBriefs in Business,
Teme:
Online dostop:https://doi.org/10.1007/978-3-319-39733-7
Format: Elektronski eKnjiga
Kazalo:
  • Introduction to Basic Concepts of Mind Genomics
  • Research Challenges
  • Case Studies
  • The Infrastructure Framework for Mind Genomics
  • An Efficient Technological Support for Mind Genomics
  • Conclusions.