Services Marketing Cases in Emerging Markets An Asian Perspective /
| 企業作者: | |
|---|---|
| 其他作者: | , , |
| 總結: | X, 184 p. 28 illus., 24 illus. in color. text |
| 語言: | 英语 |
| 出版: |
Cham :
Springer International Publishing : Imprint: Springer,
2017.
|
| 版: | 1st ed. 2017. |
| 主題: | |
| 在線閱讀: | https://doi.org/10.1007/978-3-319-32970-3 |
| 格式: | 電子 圖書 |
書本目錄:
- Service experience and co-creation
- Service branding and Servicescapes
- Transformative services.