Services Marketing Cases in Emerging Markets An Asian Perspective /

Services Marketing Cases in Emerging Markets An Asian Perspective /

Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Roy, Sanjit Kumar (Editor), Mutum, Dilip S. (Editor), Nguyen, Bang (Editor)
Summary:X, 184 p. 28 illus., 24 illus. in color.
text
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2017.
Edition:1st ed. 2017.
Subjects:
Marketing.
Service industries.
International economic integration.
Globalization.
Services.
Emerging Markets and Globalization.
Online Access:https://doi.org/10.1007/978-3-319-32970-3
Format: Electronic Book
Table of Contents:
  • Service experience and co-creation
  • Service branding and Servicescapes
  • Transformative services.

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