Services Marketing Cases in Emerging Markets An Asian Perspective /

Bibliographic Details
Corporate Author:	SpringerLink (Online service)
Other Authors:	Roy, Sanjit Kumar (Editor), Mutum, Dilip S. (Editor), Nguyen, Bang (Editor)
Summary:	X, 184 p. 28 illus., 24 illus. in color. text
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Springer, 2017.
Edition:	1st ed. 2017.
Subjects:	Marketing. Service industries. International economic integration. Globalization. Services. Emerging Markets and Globalization.
Online Access:	https://doi.org/10.1007/978-3-319-32970-3
Format:	Electronic Book

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