Revenue Management in Manufacturing State of the Art, Application and Profit Impact in the Process Industry /
| Hlavní autor: | |
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| Korporativní autor: | |
| Shrnutí: | XXII, 129 p. 45 illus., 35 illus. in color. text |
| Jazyk: | angličtina |
| Vydáno: |
Cham :
Springer International Publishing : Imprint: Springer,
2016.
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| Vydání: | 1st ed. 2016. |
| Témata: | |
| On-line přístup: | https://doi.org/10.1007/978-3-319-30240-9 |
| Médium: | Elektronický zdroj Kniha |
Obsah:
- Introduction
- Concepts and Application
- State of the Art and Perspectives of Revenue Management in the Process Industry
- Implementation of Revenue Management in the Process Industry in North America and Europe
- Use and Profit Impact of Revenue Management in the Process Industry
- Conclusions
- References
- Appendix A: Questionnaires
- Appendix B: Correlation Matrixes
- Appendix C: State of the Art and Implementation of Revenue Management in Germany.