Market Entry in China Case Studies on Strategy, Marketing, and Branding /

Bibliografiska uppgifter
Institutionell upphovsman:	SpringerLink (Online service)
Övriga upphovsmän:	Prange, Christiane (Utgivare, redaktör, sammanställare)
Sammanfattning:	VI, 231 p. 37 illus., 16 illus. in color. text
Språk:	engelska
Publicerad:	Cham : Springer International Publishing : Imprint: Springer, 2016.
Upplaga:	1st ed. 2016.
Serie:	Management for Professionals,
Ämnen:	Marketing. Strategic planning. Leadership. International economic integration. Globalization. Business Strategy and Leadership. Emerging Markets and Globalization.
Länkar:	https://doi.org/10.1007/978-3-319-29139-0
Materialtyp:	Elektronisk Bok

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