Market Entry in China Case Studies on Strategy, Marketing, and Branding /

Market Entry in China Case Studies on Strategy, Marketing, and Branding /

Manylion Llyfryddiaeth
Awdur Corfforaethol: SpringerLink (Online service)
Awduron Eraill: Prange, Christiane (Golygydd)
Crynodeb:VI, 231 p. 37 illus., 16 illus. in color.
text
Iaith:Saesneg
Cyhoeddwyd: Cham : Springer International Publishing : Imprint: Springer, 2016.
Rhifyn:1st ed. 2016.
Cyfres:Management for Professionals,
Pynciau:
Marketing.
Strategic planning.
Leadership.
International economic integration.
Globalization.
Business Strategy and Leadership.
Emerging Markets and Globalization.
Mynediad Ar-lein:https://doi.org/10.1007/978-3-319-29139-0
Fformat: Electronig Llyfr

Rhyngrwyd

https://doi.org/10.1007/978-3-319-29139-0

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