Market Entry in China Case Studies on Strategy, Marketing, and Branding /
| Coauteur: | |
|---|---|
| Andere auteurs: | |
| Samenvatting: | VI, 231 p. 37 illus., 16 illus. in color. text |
| Taal: | Engels |
| Gepubliceerd in: |
Cham :
Springer International Publishing : Imprint: Springer,
2016.
|
| Editie: | 1st ed. 2016. |
| Reeks: | Management for Professionals,
|
| Onderwerpen: | |
| Online toegang: | https://doi.org/10.1007/978-3-319-29139-0 |
| Formaat: | Elektronisch Boek |
| Fysieke beschrijving: | VI, 231 p. 37 illus., 16 illus. in color. online resource. |
|---|---|
| Samenvatting: | VI, 231 p. 37 illus., 16 illus. in color. text |
| ISBN: | 9783319291390 |
| ISSN: | 2192-810X |
| DOI: | 10.1007/978-3-319-29139-0 |