Market Entry in China Case Studies on Strategy, Marketing, and Branding /

Detalles Bibliográficos
Autor Corporativo:	SpringerLink (Online service)
Outros autores:	Prange, Christiane (Editor)
Summary:	VI, 231 p. 37 illus., 16 illus. in color. text
Idioma:	inglés
Publicado:	Cham : Springer International Publishing : Imprint: Springer, 2016.
Edición:	1st ed. 2016.
Series:	Management for Professionals,
Subjects:	Marketing. Strategic planning. Leadership. International economic integration. Globalization. Business Strategy and Leadership. Emerging Markets and Globalization.
Acceso en liña:	https://doi.org/10.1007/978-3-319-29139-0
Formato:	Electrónico Libro

Descripción
Descrición Física:	VI, 231 p. 37 illus., 16 illus. in color. online resource.
Summary:	VI, 231 p. 37 illus., 16 illus. in color. text
ISBN:	9783319291390
ISSN:	2192-810X
DOI:	10.1007/978-3-319-29139-0

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