Strategic Communication for Sustainable Organizations Theory and Practice /
| 主要作者: | |
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| 企业作者: | |
| 总结: | XX, 308 p. 2 illus. text |
| 语言: | 英语 |
| 出版: |
Cham :
Springer International Publishing : Imprint: Springer,
2016.
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| 版: | 1st ed. 2016. |
| 丛编: | CSR, Sustainability, Ethics & Governance,
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| 主题: | |
| 在线阅读: | https://doi.org/10.1007/978-3-319-18005-2 |
| 格式: | 电子 图书 |
书本目录:
- Sustainability and Communication
- Changing Paradigms, Shifting Societal Discourses and Organizational Responses
- Legitimacy, Stakeholders and Strategic Communication Efforts
- Understanding Pro-environmental Behavior: Models and Messages
- Transformational Organizational Change, Reinforcing Structures and Formal Communication
- Using Communication to Create Environments That Empower Employees
- Facilitating Group Collaboration and Enhancing Supply Chain Conversations
- Our Shared Journey Towards Sustainability.