Strategic Communication for Sustainable Organizations Theory and Practice /

Chi tiết về thư mục
Tác giả chính:	Allen, Myria (Tác giả)
Tác giả của công ty:	SpringerLink (Online service)
Tóm tắt:	XX, 308 p. 2 illus. text
Ngôn ngữ:	Tiếng Anh
Được phát hành:	Cham : Springer International Publishing : Imprint: Springer, 2016.
Phiên bản:	1st ed. 2016.
Loạt:	CSR, Sustainability, Ethics & Governance,
Những chủ đề:	Business ethics. Communication. Sustainability. Environmental management. Strategic planning. Leadership. Public administration. Business Ethics. Media and Communication. Environmental Management. Business Strategy and Leadership. Public Administration.
Truy cập trực tuyến:	https://doi.org/10.1007/978-3-319-18005-2
Định dạng:	Điện tử Sách

Mục lục:

Sustainability and Communication
Changing Paradigms, Shifting Societal Discourses and Organizational Responses
Legitimacy, Stakeholders and Strategic Communication Efforts
Understanding Pro-environmental Behavior: Models and Messages
Transformational Organizational Change, Reinforcing Structures and Formal Communication
Using Communication to Create Environments That Empower Employees
Facilitating Group Collaboration and Enhancing Supply Chain Conversations
Our Shared Journey Towards Sustainability.

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