Strategic Communication for Sustainable Organizations Theory and Practice /

Бібліографічні деталі
Автор:	Allen, Myria (Автор)
Співавтор:	SpringerLink (Online service)
Резюме:	XX, 308 p. 2 illus. text
Мова:	Англійська
Опубліковано:	Cham : Springer International Publishing : Imprint: Springer, 2016.
Редагування:	1st ed. 2016.
Серія:	CSR, Sustainability, Ethics & Governance,
Предмети:	Business ethics. Communication. Sustainability. Environmental management. Strategic planning. Leadership. Public administration. Business Ethics. Media and Communication. Environmental Management. Business Strategy and Leadership. Public Administration.
Онлайн доступ:	https://doi.org/10.1007/978-3-319-18005-2
Формат:	Електронний ресурс Книга

Зміст:

Sustainability and Communication
Changing Paradigms, Shifting Societal Discourses and Organizational Responses
Legitimacy, Stakeholders and Strategic Communication Efforts
Understanding Pro-environmental Behavior: Models and Messages
Transformational Organizational Change, Reinforcing Structures and Formal Communication
Using Communication to Create Environments That Empower Employees
Facilitating Group Collaboration and Enhancing Supply Chain Conversations
Our Shared Journey Towards Sustainability.

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