Strategic Communication for Sustainable Organizations Theory and Practice /

Podrobná bibliografie
Hlavní autor:	Allen, Myria (Autor)
Korporativní autor:	SpringerLink (Online service)
Shrnutí:	XX, 308 p. 2 illus. text
Jazyk:	angličtina
Vydáno:	Cham : Springer International Publishing : Imprint: Springer, 2016.
Vydání:	1st ed. 2016.
Edice:	CSR, Sustainability, Ethics & Governance,
Témata:	Business ethics. Communication. Sustainability. Environmental management. Strategic planning. Leadership. Public administration. Business Ethics. Media and Communication. Environmental Management. Business Strategy and Leadership. Public Administration.
On-line přístup:	https://doi.org/10.1007/978-3-319-18005-2
Médium:	Elektronický zdroj Kniha

Obsah:

Sustainability and Communication
Changing Paradigms, Shifting Societal Discourses and Organizational Responses
Legitimacy, Stakeholders and Strategic Communication Efforts
Understanding Pro-environmental Behavior: Models and Messages
Transformational Organizational Change, Reinforcing Structures and Formal Communication
Using Communication to Create Environments That Empower Employees
Facilitating Group Collaboration and Enhancing Supply Chain Conversations
Our Shared Journey Towards Sustainability.

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