Strategic Communication for Sustainable Organizations Theory and Practice /

מידע ביבליוגרפי
מחבר ראשי:	Allen, Myria (Author)
מחבר תאגידי:	SpringerLink (Online service)
סיכום:	XX, 308 p. 2 illus. text
שפה:	אנגלית
יצא לאור:	Cham : Springer International Publishing : Imprint: Springer, 2016.
מהדורה:	1st ed. 2016.
סדרה:	CSR, Sustainability, Ethics & Governance,
נושאים:	Business ethics. Communication. Sustainability. Environmental management. Strategic planning. Leadership. Public administration. Business Ethics. Media and Communication. Environmental Management. Business Strategy and Leadership. Public Administration.
גישה מקוונת:	https://doi.org/10.1007/978-3-319-18005-2
פורמט:	אלקטרוני ספר

תוכן הענינים:

Sustainability and Communication
Changing Paradigms, Shifting Societal Discourses and Organizational Responses
Legitimacy, Stakeholders and Strategic Communication Efforts
Understanding Pro-environmental Behavior: Models and Messages
Transformational Organizational Change, Reinforcing Structures and Formal Communication
Using Communication to Create Environments That Empower Employees
Facilitating Group Collaboration and Enhancing Supply Chain Conversations
Our Shared Journey Towards Sustainability.

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