Market Entry into the USA Why European Companies Fail and How to Succeed /
| Main Authors: | , |
|---|---|
| 企業作者: | |
| 總結: | XVIII, 125 p. 33 illus. text |
| 語言: | 英语 |
| 出版: |
Cham :
Springer International Publishing : Imprint: Springer,
2016.
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| 版: | 1st ed. 2016. |
| 叢編: | Management for Professionals,
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| 主題: | |
| 在線閱讀: | https://doi.org/10.1007/978-3-319-17124-1 |
| 格式: | 電子 圖書 |
書本目錄:
- The Case for Culture in Expansion Strategy
- Your Company's Value Proposition in the US
- Defining and Exploring in the US Market
- Determining the Organization's Cultural Fit in the US
- Ready to Go to the US? - Key Strategic Steps
- Sustaining Your Business Investment in the US.