Market Entry into the USA Why European Companies Fail and How to Succeed /

Market Entry into the USA Why European Companies Fail and How to Succeed /

التفاصيل البيبلوغرافية
المؤلفون الرئيسيون: Drews, Ralf (مؤلف), Lamson, Melissa (مؤلف)
مؤلف مشترك: SpringerLink (Online service)
الملخص:XVIII, 125 p. 33 illus.
text
اللغة:الإنجليزية
منشور في: Cham : Springer International Publishing : Imprint: Springer, 2016.
الطبعة:1st ed. 2016.
سلاسل:Management for Professionals,
الموضوعات:
Marketing.
Strategic planning.
Leadership.
Cultural property > Protection.
Marketing research.
Business intelligence.
Business Strategy and Leadership.
Cultural Resource Management.
Market Research and Competitive Intelligence.
الوصول للمادة أونلاين:https://doi.org/10.1007/978-3-319-17124-1
التنسيق: الكتروني كتاب
جدول المحتويات:
  • The Case for Culture in Expansion Strategy
  • Your Company's Value Proposition in the US
  • Defining and Exploring in the US Market
  • Determining the Organization's Cultural Fit in the US
  • Ready to Go to the US? - Key Strategic Steps
  • Sustaining Your Business Investment in the US.

مواد مشابهة