Social Commerce Marketing, Technology and Management /
| Main Authors: | , , |
|---|---|
| 企業作者: | |
| 總結: | XXI, 320 p. 52 illus. text |
| 語言: | 英语 |
| 出版: |
Cham :
Springer International Publishing : Imprint: Springer,
2016.
|
| 版: | 1st ed. 2016. |
| 叢編: | Springer Texts in Business and Economics,
|
| 主題: | |
| 在線閱讀: | https://doi.org/10.1007/978-3-319-17028-2 |
| 格式: | 電子 圖書 |
書本目錄:
- Introduction to Social Commerce
- Tools and Platforms for Social Commerce
- Supporting Theories and Concepts for Social Commerce
- Marketing Communications in Social Media
- Customer Engagement and Metrics
- Social Shopping: Concepts, Benefits, and Models
- Social Customer Service and CRM Contents
- The Social Enterprise: From Recruiting to problem Solving and Collaboration
- Innovative Social Commerce Applications: From Social Government to Entertainment and Gaming
- Strategy and Performance Management in Social Commerce
- Implementing Social Commerce Systems.