Social Commerce Marketing, Technology and Management /
| Main Authors: | , , |
|---|---|
| Korporativna značnica: | |
| Izvleček: | XXI, 320 p. 52 illus. text |
| Jezik: | angleščina |
| Izdano: |
Cham :
Springer International Publishing : Imprint: Springer,
2016.
|
| Izdaja: | 1st ed. 2016. |
| Serija: | Springer Texts in Business and Economics,
|
| Teme: | |
| Online dostop: | https://doi.org/10.1007/978-3-319-17028-2 |
| Format: | Elektronski Knjiga |
Kazalo:
- Introduction to Social Commerce
- Tools and Platforms for Social Commerce
- Supporting Theories and Concepts for Social Commerce
- Marketing Communications in Social Media
- Customer Engagement and Metrics
- Social Shopping: Concepts, Benefits, and Models
- Social Customer Service and CRM Contents
- The Social Enterprise: From Recruiting to problem Solving and Collaboration
- Innovative Social Commerce Applications: From Social Government to Entertainment and Gaming
- Strategy and Performance Management in Social Commerce
- Implementing Social Commerce Systems.