Social Commerce Marketing, Technology and Management /

التفاصيل البيبلوغرافية
المؤلفون الرئيسيون:	Turban, Efraim (مؤلف), Strauss, Judy (مؤلف), Lai, Linda (مؤلف)
مؤلف مشترك:	SpringerLink (Online service)
الملخص:	XXI, 320 p. 52 illus. text
اللغة:	الإنجليزية
منشور في:	Cham : Springer International Publishing : Imprint: Springer, 2016.
الطبعة:	1st ed. 2016.
سلاسل:	Springer Texts in Business and Economics,
الموضوعات:	Business information services. Marketing. Operations research. IT in Business. Operations Research and Decision Theory.
الوصول للمادة أونلاين:	https://doi.org/10.1007/978-3-319-17028-2
التنسيق:	الكتروني كتاب

جدول المحتويات:

Introduction to Social Commerce
Tools and Platforms for Social Commerce
Supporting Theories and Concepts for Social Commerce
Marketing Communications in Social Media
Customer Engagement and Metrics
Social Shopping: Concepts, Benefits, and Models
Social Customer Service and CRM Contents
The Social Enterprise: From Recruiting to problem Solving and Collaboration
Innovative Social Commerce Applications: From Social Government to Entertainment and Gaming
Strategy and Performance Management in Social Commerce
Implementing Social Commerce Systems.

مواد مشابهة