APA (7th ed.) Citation

SpringerLink (Online service) & Seebacher, U. (2025). B2B Marketing Guidebook - Vol. 1: The Strategic Foundations of Next Generation B2B Marketing (2nd ed. 2025.). Springer Nature Switzerland : Imprint: Springer. https://doi.org/10.1007/978-3-031-91183-5

Chicago Style (17th ed.) Citation

SpringerLink (Online service) and Uwe Seebacher. B2B Marketing Guidebook - Vol. 1: The Strategic Foundations of Next Generation B2B Marketing. 2nd ed. 2025. Cham: Springer Nature Switzerland : Imprint: Springer, 2025. https://doi.org/10.1007/978-3-031-91183-5.

MLA (9th ed.) Citation

SpringerLink (Online service) and Uwe Seebacher. B2B Marketing Guidebook - Vol. 1: The Strategic Foundations of Next Generation B2B Marketing. 2nd ed. 2025. Springer Nature Switzerland : Imprint: Springer, 2025. https://doi.org/10.1007/978-3-031-91183-5.