Marketing and Dysfunctional Consumer Behaviour Understanding How and When Marketing Drives Problematic Consumption Patterns /

书目详细资料
主要作者: Zamparo, Gioele (Author)
企业作者: SpringerLink (Online service)
总结:XV, 132 p. 11 illus., 7 illus. in color.
text
语言:英语
出版: Cham : Springer Nature Switzerland : Imprint: Springer, 2025.
版:1st ed. 2025.
丛编:International Series in Advanced Management Studies,
主题:
在线阅读:https://doi.org/10.1007/978-3-031-89162-5
格式: 电子 电子书