Marketing and Dysfunctional Consumer Behaviour Understanding How and When Marketing Drives Problematic Consumption Patterns /
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| Résumé: | XV, 132 p. 11 illus., 7 illus. in color. text |
| Langue: | anglais |
| Publié: |
Cham :
Springer Nature Switzerland : Imprint: Springer,
2025.
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| Édition: | 1st ed. 2025. |
| Collection: | International Series in Advanced Management Studies,
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| Accès en ligne: | https://doi.org/10.1007/978-3-031-89162-5 |
| Format: | Électronique Livre |