Marketing and Dysfunctional Consumer Behaviour Understanding How and When Marketing Drives Problematic Consumption Patterns /
| 主要作者: | |
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| 企業作者: | |
| 總結: | XV, 132 p. 11 illus., 7 illus. in color. text |
| 語言: | 英语 |
| 出版: |
Cham :
Springer Nature Switzerland : Imprint: Springer,
2025.
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| 版: | 1st ed. 2025. |
| 叢編: | International Series in Advanced Management Studies,
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| 主題: | |
| 在線閱讀: | https://doi.org/10.1007/978-3-031-89162-5 |
| 格式: | 電子 圖書 |
書本目錄:
- 1. An Introduction to Dysfunctional Consumers' Behaviour
- 2. Compulsive Buying: a Review From the Consumer Side
- 3. Gambling Addiction: a Marketing Review
- 4. Consumers' Well-being as an Outcome of Consumption Addiction
- 5. Final considerations: some implications for a more responsible marketing.