Marketing and Dysfunctional Consumer Behaviour Understanding How and When Marketing Drives Problematic Consumption Patterns /
| मुख्य लेखक: | |
|---|---|
| निगमित लेखक: | |
| सारांश: | XV, 132 p. 11 illus., 7 illus. in color. text |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
Cham :
Springer Nature Switzerland : Imprint: Springer,
2025.
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| संस्करण: | 1st ed. 2025. |
| श्रृंखला: | International Series in Advanced Management Studies,
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| विषय: | |
| ऑनलाइन पहुंच: | https://doi.org/10.1007/978-3-031-89162-5 |
| स्वरूप: | इलेक्ट्रोनिक पुस्तक |
विषय - सूची:
- 1. An Introduction to Dysfunctional Consumers' Behaviour
- 2. Compulsive Buying: a Review From the Consumer Side
- 3. Gambling Addiction: a Marketing Review
- 4. Consumers' Well-being as an Outcome of Consumption Addiction
- 5. Final considerations: some implications for a more responsible marketing.