Marketing and Dysfunctional Consumer Behaviour Understanding How and When Marketing Drives Problematic Consumption Patterns /
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| Korporativní autor: | |
| Shrnutí: | XV, 132 p. 11 illus., 7 illus. in color. text |
| Jazyk: | angličtina |
| Vydáno: |
Cham :
Springer Nature Switzerland : Imprint: Springer,
2025.
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| Vydání: | 1st ed. 2025. |
| Edice: | International Series in Advanced Management Studies,
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| Témata: | |
| On-line přístup: | https://doi.org/10.1007/978-3-031-89162-5 |
| Médium: | Elektronický zdroj E-kniha |
Obsah:
- 1. An Introduction to Dysfunctional Consumers' Behaviour
- 2. Compulsive Buying: a Review From the Consumer Side
- 3. Gambling Addiction: a Marketing Review
- 4. Consumers' Well-being as an Outcome of Consumption Addiction
- 5. Final considerations: some implications for a more responsible marketing.