Marketing and Dysfunctional Consumer Behaviour Understanding How and When Marketing Drives Problematic Consumption Patterns /
| Autor principal: | |
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| Autor corporatiu: | |
| Sumari: | XV, 132 p. 11 illus., 7 illus. in color. text |
| Idioma: | anglès |
| Publicat: |
Cham :
Springer Nature Switzerland : Imprint: Springer,
2025.
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| Edició: | 1st ed. 2025. |
| Col·lecció: | International Series in Advanced Management Studies,
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| Matèries: | |
| Accés en línia: | https://doi.org/10.1007/978-3-031-89162-5 |
| Format: | Electrònic Llibre |
Taula de continguts:
- 1. An Introduction to Dysfunctional Consumers' Behaviour
- 2. Compulsive Buying: a Review From the Consumer Side
- 3. Gambling Addiction: a Marketing Review
- 4. Consumers' Well-being as an Outcome of Consumption Addiction
- 5. Final considerations: some implications for a more responsible marketing.