Marketing and Dysfunctional Consumer Behaviour Understanding How and When Marketing Drives Problematic Consumption Patterns /

Marketing and Dysfunctional Consumer Behaviour Understanding How and When Marketing Drives Problematic Consumption Patterns /

מידע ביבליוגרפי
מחבר ראשי: Zamparo, Gioele (Author)
מחבר תאגידי: SpringerLink (Online service)
סיכום:XV, 132 p. 11 illus., 7 illus. in color.
text
שפה:אנגלית
יצא לאור: Cham : Springer Nature Switzerland : Imprint: Springer, 2025.
מהדורה:1st ed. 2025.
סדרה:International Series in Advanced Management Studies,
נושאים:
Marketing.
Economics > Psychological aspects.
Psychology.
Behavioral Economics.
Behavioral Sciences and Psychology.
גישה מקוונת:https://doi.org/10.1007/978-3-031-89162-5
פורמט: אלקטרוני ספר אלקטרוני
תוכן הענינים:
  • 1. An Introduction to Dysfunctional Consumers' Behaviour
  • 2. Compulsive Buying: a Review From the Consumer Side
  • 3. Gambling Addiction: a Marketing Review
  • 4. Consumers' Well-being as an Outcome of Consumption Addiction
  • 5. Final considerations: some implications for a more responsible marketing.

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