CSR and its Internal Narrative A History of the Pirelli Company Magazine (1950-2019) /
| Hlavní autor: | |
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| Korporativní autor: | |
| Shrnutí: | XXVII, 130 p. 12 illus., 1 illus. in color. text |
| Jazyk: | angličtina |
| Vydáno: |
Cham :
Springer Nature Switzerland : Imprint: Palgrave Macmillan,
2025.
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| Vydání: | 1st ed. 2025. |
| Edice: | Palgrave Debates in Business History,
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| Témata: | |
| On-line přístup: | https://doi.org/10.1007/978-3-031-87445-1 |
| Médium: | Elektronický zdroj Kniha |
Obsah:
- Chapter 1: CSR and Company Magazines
- Chapter 2: The Pirelli case study
- Chapter 3: Fatti e Notizie and the evolution of the CSR discourse 1950 2019
- Chapter 4: CSR discourses three examples
- Chapter 5: Implicit and Explicit in the Pirelli Internal CSR Narrative.