About Commerce Understanding the Interface of Deal-Making and Relationship Building /

Bibliographic Details
Main Author:	Usunier, Jean-Claude (Author)
Corporate Author:	SpringerLink (Online service)
Summary:	XV, 314 p. 16 illus., 7 illus. in color. text
Language:	English
Published:	Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2025.
Edition:	1st ed. 2025.
Subjects:	Retail trade. Industrial organization. Psychology, Industrial. Economics > Psychological aspects. Trade and Retail. Organization. Work and Organizational Psychology. Behavioral Economics.
Online Access:	https://doi.org/10.1007/978-3-031-86673-9
Format:	Electronic Book

Table of Contents:

Part 1: Relationships and Merchant Exchange
Chapter 1- Introduction: Commerce defined
Chapter 2- Trade, commercial relations, and the relationship
Chapter 3 - Interaction, Exchange and Transaction
Chapter 4 - Opportunism and normativity in the commercial relationship
Part 2: Trade, merchandise and markets
Chapter 5 - The centrality of the commodity in the commercial relationship and the commoditization process Chapter 6 - The process of generalised commoditization
Chapter 7 – Exchange, trade and markets
Chapter 8 - The market as an abstraction
Chapter 9 – Commerce Formalized: Mathematical formulations and geometrical metaphors
Part 3: commerce dynamics
Chapter 10 - Fundamental relational mechanisms underlying trade and exchange
Chapter 11 - Reciprocity and trust
Chapter 12 - Collective commercial dynamics
Chapter 13 - Virtual commerce relationships
Part 4: Applications
Chapter 14 - Commerce and police
Chapter 15 - Mandates and commercial intermediation
Chapter 16 - Labour market, instrumentalization and commerce in oneself and others
Chapter 17 - The undue divorce between deals and relationships.

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