Eco-Label Visual Design and Sustainability The Impact on Consumer Perceptions and Market Trends /
| 主要作者: | |
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| 企業作者: | |
| 總結: | XIII, 117 p. 10 illus., 1 illus. in color. text |
| 語言: | 英语 |
| 出版: |
Cham :
Springer Nature Switzerland : Imprint: Palgrave Macmillan,
2025.
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| 版: | 1st ed. 2025. |
| 主題: | |
| 在線閱讀: | https://doi.org/10.1007/978-3-031-82761-7 |
| 格式: | 電子 圖書 |
書本目錄:
- CHAPTER 1: INTRODUCTION
- CHAPTER 2: ECO-LABEL AS A SUSTAINABLE COMMUNICATION TOOL
- CHAPTER 3: AESTHETIC INFLUENCE ON CONSUMER BEHAVIOR
- CHAPTER 4: THE EFFECT OF ECO-LABEL LOGOS VISUAL DESIGN ON CONSUMERS’ SUSTAINABILITY PERCEPTIONS: AN EMPIRICAL STUDY
- CHAPTER 5: IMPLICATIONS FOR ACADEMICS, PRACTITIONERS AND POLICY MAKERS.