Eco-Label Visual Design and Sustainability The Impact on Consumer Perceptions and Market Trends /
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| Autor corporatiu: | |
| Sumari: | XIII, 117 p. 10 illus., 1 illus. in color. text |
| Idioma: | anglès |
| Publicat: |
Cham :
Springer Nature Switzerland : Imprint: Palgrave Macmillan,
2025.
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| Edició: | 1st ed. 2025. |
| Matèries: | |
| Accés en línia: | https://doi.org/10.1007/978-3-031-82761-7 |
| Format: | Electrònic Llibre |
Taula de continguts:
- CHAPTER 1: INTRODUCTION
- CHAPTER 2: ECO-LABEL AS A SUSTAINABLE COMMUNICATION TOOL
- CHAPTER 3: AESTHETIC INFLUENCE ON CONSUMER BEHAVIOR
- CHAPTER 4: THE EFFECT OF ECO-LABEL LOGOS VISUAL DESIGN ON CONSUMERS’ SUSTAINABILITY PERCEPTIONS: AN EMPIRICAL STUDY
- CHAPTER 5: IMPLICATIONS FOR ACADEMICS, PRACTITIONERS AND POLICY MAKERS.