Eco-Label Visual Design and Sustainability The Impact on Consumer Perceptions and Market Trends /

Podrobná bibliografie
Hlavní autor:	Donato, Carmela (Autor)
Korporativní autor:	SpringerLink (Online service)
Shrnutí:	XIII, 117 p. 10 illus., 1 illus. in color. text
Jazyk:	angličtina
Vydáno:	Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2025.
Vydání:	1st ed. 2025.
Témata:	Marketing. Communication in organizations. Customer relations > Management. Corporate Communication. Customer Relationship Management.
On-line přístup:	https://doi.org/10.1007/978-3-031-82761-7
Médium:	Elektronický zdroj Kniha

Obsah:

CHAPTER 1: INTRODUCTION
CHAPTER 2: ECO-LABEL AS A SUSTAINABLE COMMUNICATION TOOL
CHAPTER 3: AESTHETIC INFLUENCE ON CONSUMER BEHAVIOR
CHAPTER 4: THE EFFECT OF ECO-LABEL LOGOS VISUAL DESIGN ON CONSUMERS’ SUSTAINABILITY PERCEPTIONS: AN EMPIRICAL STUDY
CHAPTER 5: IMPLICATIONS FOR ACADEMICS, PRACTITIONERS AND POLICY MAKERS.

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