Service Innovation and Management Digitalization, Service Infusion and Customer Experience /
| Korporativní autor: | |
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| Další autoři: | |
| Shrnutí: | XII, 184 p. 16 illus., 12 illus. in color. text |
| Jazyk: | angličtina |
| Vydáno: |
Cham :
Springer Nature Switzerland : Imprint: Springer,
2025.
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| Vydání: | 1st ed. 2025. |
| Edice: | Future of Business and Finance,
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| Témata: | |
| On-line přístup: | https://doi.org/10.1007/978-3-031-76560-5 |
| Médium: | Elektronický zdroj Kniha |
Obsah:
- Managing service towards better customer experiences: Digitalization, service infusion, and service innovation
- Service management: Evolution and moving forward
- Service management through service platforms and digitalization
- Strategies for service growth
- Value co-creation through collaboration: The case of efficient load out
- Configure to conquer – implementing configurators to improve competitiveness
- Enabling a Circular Economy through Green Service Strategies
- A Little Bit of That Human Touch – Avoid and Recover Service Failures
- Enhancing the phygital customer experience in the digital world
- Balancing value propositions with privacy: Exploring data-driven digital wellness business models
- Service innovation in the eyes of customers: The Swedish innovation index
- B2B service innovation: How business customers perceive firm innovativeness
- Service innovation in healthcare: Service today versus service tomorrow.