Organisational Communication in Africa Navigating a Digitalising World /
| Corporate Author: | |
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| Other Authors: | , , |
| Summary: | XV, 268 p. 25 illus. text |
| Language: | English |
| Published: |
Cham :
Springer Nature Switzerland : Imprint: Palgrave Macmillan,
2025.
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| Edition: | 1st ed. 2025. |
| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-3-031-70656-1 |
| Format: | Electronic eBook |
Table of Contents:
- CHAPTER 1.-Introduction.-Digitalisation and Organisational Communication.-CHAPTER 2.-Exploring the impact of new digital communication on effective organisational communication.-CHAPTER 3. -Internal social media and organizational communication
- Opportunities and challenges.-CHAPTER 4.-Harmonising social media use and organisational communication.-CHAPTER 5.-Social media and stakeholder engagemen -Evaluating the influence of social media on organisational communication.-CHAPTER 6.-Rethinking oranisational communication in the digital and unprecedented crises era.-CHAPTER 7.-When the tide backfires
- A critical review of hashtag usage for organisational communication.-CHAPTER 8.-Appropriation of artificial intellicgence in organisational communication.-A scoping review -CHAPTER 9.-Communication in organisations
- The role of social capital.-CHAPTER 10.-A south aftrican perspective on universiy organisational communication
- Attracting and retaining students.-CHAPTER 11.-Brand communication and its influence on brand loyalty in the banking industry.-The case of first national bank customers.-CHAPTER 12.-Interface between communication and committee system in enhance legislative performance for public good
- A lagos state house of assembly example.