Advances in National Brand and Private Label Marketing 11th International Conference, Oxford, UK, 2024 /
| Автор-организация: | |
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| Другие авторы: | , , |
| Примечания: | X, 151 p. 29 illus., 19 illus. in color. text |
| Язык: | английский |
| Опубликовано: |
Cham :
Springer Nature Switzerland : Imprint: Springer,
2024.
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| Издание: | 1st ed. 2024. |
| Серии: | Springer Proceedings in Business and Economics,
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| Предметы: | |
| Online-ссылка: | https://doi.org/10.1007/978-3-031-69192-8 |
| Формат: | Электронный ресурс Книга |
Оглавление:
- 1. The Progression of Sustainable Private Label Marketing: A Literature Review of Past Achievements and Future Promises
- 2. National Brands and Private Labels: An Old Friendship
- 3. Emotional Value and Brand Attachment towards Private Label Brands: The Influence on Value Co-creation Behaviour and Customer Engagement
- 4. Fuelling Competition across Petrol Retail Brands: A discussion paper on the role of marketing as evidence of anti-competitive collusion
- 5. Acquiring Customers Through Click-and Collect, Price Matching, and Environmental Information
- 6. Generic Drug Shortages and Undifferentiated Competition
- 7. Is It Fun to Buy Fake Products In Street Vending? The Moderating Effect of the Predisposition to Make Rational Decisions
- 8. The Impact of Nutri-Score Label on Food Packages on Consumer Responses: An Eye Tracking Study in India
- 9. Sustainable Line Extensions as a Blueprint for Brand Visibility: Learning from the NoLo Spirits Experience
- 10. Beyond Labelling: Brand Perception in Preferences for Sustainable Pork Products
- 11. Building Upon Retailers’ Absorptive Capacity to Boost the Innovation Process During Times of Emergency
- 12. What Will Be the Areas of Competition between NB and PL in the Metaverse
- 13. How Has Assortment Size in Staples Categories Evolved over the Last Decade? The Case of Beer in Spain
- 14. “Unless I See, I Do Not Buy”: Display Share Impact on Private Label Online Sales
- 15. The Relationship between Retail Assortment Size and Sales What Do We Know So Far.