Advances in National Brand and Private Label Marketing 11th International Conference, Oxford, UK, 2024 /

Bibliographic Details
Corporate Author:	SpringerLink (Online service)
Other Authors:	Gázquez-Abad, Juan Carlos (Editor), Occhiocupo, Nicoletta (Editor), Ruiz-Real, José Luis (Editor)
Summary:	X, 151 p. 29 illus., 19 illus. in color. text
Language:	English
Published:	Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Edition:	1st ed. 2024.
Series:	Springer Proceedings in Business and Economics,
Subjects:	Branding (Marketing). Ethnopsychology. Customer relations > Management. Branding. Cross-Cultural Psychology. Customer Relationship Management.
Online Access:	https://doi.org/10.1007/978-3-031-69192-8
Format:	Electronic Book

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