Strategic Management in the Wine Tourism Industry Competitive Strategies, Wine Tourism Behaviour and New Strategic Tools /
| Співавтор: | |
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| Інші автори: | , , , |
| Резюме: | XXVIII, 229 p. 18 illus., 13 illus. in color. text |
| Мова: | Англійська |
| Опубліковано: |
Cham :
Springer Nature Switzerland : Imprint: Palgrave Macmillan,
2024.
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| Редагування: | 1st ed. 2024. |
| Предмети: | |
| Онлайн доступ: | https://doi.org/10.1007/978-3-031-54837-6 |
| Формат: | Електронний ресурс Книга |
Зміст:
- Part I: Introduction
- Chapter 1. Towards a clarification of the definition of wine tourism Claudia Bazzani, Jacques-Olivier Pesme and Katia Laura Sidali
- Part II: Competitive strategies in the wine tourism sector
- Chapter 2. Cornering Authenticity in Wine Tourism: the case of Tuscany. Cristina Santini, Alessio Cavicchi and Giovanna Bertella
- Chapter 3. Knowledge management, innovation and business growth in wine tourism: The case of Fincas la Estacada Jorge Linuesa-Langreo, Pablo Ruiz-Palomino, Rafael Morales-Sánchez and María Ángeles García-Haro
- Chapter 4. Coopetition Strategies to Facilitate Wine Tourism Offerings James M. Crick and David Crick
- Part III: Demand and consumer behavior in wine tourism sector
- Chapter 5. Message in a bottle: Generation Y and wine purchase occasions’ perceived risks and information sources Ana Brochado, Helena Rodrigues and Sara Vaz de Barros Nunes Mendes
- Chapter 6. Exploring emerging Chinese wine tourists:Does gender matter? Stella Kladou, Ahmet Usakli and Kyuho Lee
- Chapter 7. A systematic review of wine tourism and customer behavior using bibliometric analysis Mobina Mohammadi, Jorge Linuesa-Langreo, Pablo Ruiz-Palomino and Ricardo Martínez-Cañas
- Chapter 8. Wine Tourism in Israel: preferences of potential wine tourists Eli Cohen
- Part IV: New management tools for the wine tourism sector
- Chapter 9. Forecasting Wine Tourism: A survey of methods Martin Kunc
- Chapter 10. Broadening the Idea of Guides and Guiding: A Wine Tourism Roadmap Terrance Weatherbee and Donna Sears
- Part V: Epilogue
- Chapter 11. Analysing the experience of wine tourists: an approach from the wine routes Ricardo Sellers-Rubio, Juan L. Nicolau-Gonzálbez and Seunghun Shin.