Cognition and Business Models From Concept to Innovation /

Bibliographic Details
Main Author: Sund, Kristian J. (Author)
Corporate Author: SpringerLink (Online service)
Summary:XV, 106 p. 8 illus.
text
Language:English
Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2024.
Edition:1st ed. 2024.
Subjects:
Online Access:https://doi.org/10.1007/978-3-031-51598-9
Format: Electronic Book

MARC

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505 0 |a Chapter 1: The Promise Of The Cognitive View Of Business Modelling -- Chapter 2: Business Models As Managerial Mental Models -- Chapter 3: The Sharing Of (Mental) Business Models -- Chapter 4: Cognition And Business Model Innovation -- Chapter 5: Open Questions On Cognition And Business Modelling. 
520 |a This book explores how theories of cognition inform our theoretical understanding of business models and business model innovation. A business model can either be viewed as an objective description of an activity system, or as an abstract, conceptual, and perceptual construct, that is the result of cognition. From this second point of view, the business model becomes a schematic mental model that is created, shaped, and shared over time. In other words, managers hold in their mind perceptual constructs that constitute schemas of the business model. This book examines how the underlying processes of the creation, shaping, and sharing of business (mental) models take place at individual, organizational, and even inter-organizational levels. Theories of managerial and organizational cognition are explored to inform our understanding of business modelling and business model innovation. The reader is thus provided with an overview of existing literature and reflections on futureavenues of research to explore the cognitive foundations of business modelling. Kristian J. Sund is Professor of Strategic Management at Roskilde University, Denmark, where he leads an interdisciplinary research group on Risk, Uncertainty, and Opportunity. His research on strategy, cognition, and business model innovation has been published in journals including Long Range Planning, Journal of Business Research, and MIT Sloan Management Review. He currently serves on the executive committee of the Managerial and Organizational Cognition division of the Academy of Management and is editor of the book series New Horizons in Managerial and Organizational Cognition. . 
532 8 |a Accessibility summary: This PDF does not fully comply with PDF/UA standards, but does feature limited screen reader support, described non-text content (images, graphs), bookmarks for easy navigation and searchable, selectable text. Users of assistive technologies may experience difficulty navigating or interpreting content in this document. We recognize the importance of accessibility, and we welcome queries about accessibility for any of our products. If you have a question or an access need, please get in touch with us at accessibilitysupport@springernature.com. 
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